The New Norm

The web has become the new norm in the American way of life. Those that do not go online represent an ever shrinking population. Studies show that 77 million users in the US serf the web daily. It is fascinating to see how the paradigm of search box has penetrated its way to the public unconsciousness – especially when we compare that to ever flashing clock on DVD and VCR machines (users could not easily figure out how to set the time despite the simplicity of such task).

The Pew Internet and American Life studies the social impact of the Internet. Here is a recent report that provides important data.

Why is this important? This emphasizes the importance of online presence. Weather you are a large organization or a small specialized business – online presence is the name of the game to survival and profitability.